Balancing SEO, KDP Books, & AI Tools | Shawna Newman | DS594

I catch up with Shawna Newman to discuss her latest adventures including agency work, YouTube growth, and KDP books for Q4, AI in SEO, the complexities of Reddit marketing, vibe coding and building her own tools.

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00:00 Intro 00:53 Shauna’s Busy Schedule and Agency Work 02:21 Pivoting to Active Selling 04:08 Challenges and Learning in SEO 06:33 AI SEO: The New Frontier 09:26 The Downsides of AI Overviews 20:16 Reddit Marketing Strategies 24:08 Managing Multiple Reddit Accounts 25:17 Reputation Management on Reddit 25:46 Effective Reddit Marketing Strategies 27:42 Challenges and Maintenance of Reddit Accounts 29:45 Introduction to Vibe Coding 30:08 Developing Custom Tools with AI 33:19 Challenges in AI Tool Development 34:25 Issues with Lifetime Deals and SaaS Products 41:07 KDP Book Strategies for Q4 45:17 Upcoming YouTube Content and Conclusion