What Most Site Owners Struggle With: Findings From Site Audits - DS469

Doug covers website owners' most common mistakes and struggles based on findings from 30 in-depth site audits conducted by Shauna Newman.

Key points covered:

• Not having a clear goal or roadmap
• Neglecting link-building can hurt your rankings
• Don't be afraid to disavow low-quality/spammy links if needed
• Understand your target audience thoroughly to create content that resonates.
• Refresh old content regularly - updating helps with Google and improves quality.
• Many site owners don't realize their content quality is low.
• A poor user experience with too many ads/popups will cause high bounce rates
• Technical issues like large images can slow sites down.
• Be patient. It takes time to gain traction.

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