Doug examines the decline of niche sites, once a lucrative area for digital marketers. He references an email from Shawna Newman of Skip Blast and highlights a Million Dollar Site heavily impacted by Google’s Helpful Content Update (HCU). Doug reflects on personal anecdotes, industry shifts, and past interviews with individuals like Duke and Dave, illustrating the initial excitement and eventual disappointment within the niche site community.
Doug talks about how to do a Content Audit. Why you might want to do an audit and the benefits of it being done...
I talk about Fincon 2025 in Portland and my critique on the keynotes. They weren’t helpful for most people, and the advice can lead...
This scary thing happened: Amazon Associates audited my account and all my sites recently. I passed, learned a bunch, then wrote it down here....