Doug examines the decline of niche sites, once a lucrative area for digital marketers. He references an email from Shawna Newman of Skip Blast and highlights a Million Dollar Site heavily impacted by Google’s Helpful Content Update (HCU). Doug reflects on personal anecdotes, industry shifts, and past interviews with individuals like Duke and Dave, illustrating the initial excitement and eventual disappointment within the niche site community.
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Doug welcomes friend Brooks Conkle to discuss strategies for local branding, focusing on newsletters, podcasts, and local business promotion. Brooks shares his journey of...
Doug chats with Virginia, founder of Podcast Abundance. They discuss Virginia’s journey from personal finance coaching to establishing a successful podcast production and content...