I talk to Baltimore musician, Mark Hopkins, about working on YouTube. We cover how he got started and how he doesn’t really care about analytics. We geek out on guitars and gear at the end.
00:00 Meet Mark Hopkins 01:11 Why Authentic Content Wins 03:06 Interview Kickoff and Channel Stats 05:09 Pandemic Pivot to YouTube 07:02 Launching At Home With Mark 08:42 Seasons and Publishing Rhythm 09:53 No Analytics Just Passion 12:17 Music Career and Big Goals 15:05 Monetization and Honest Demos 17:17 Gear Review Workflow and Filming Setup 21:19 Booking Bigger Guests 30:46 Research and Interview Prep 32:52 Guest Booking Mindset 33:30 Passion Versus Profit 34:42 Pretty War Origin Story 37:49 First Gigs And Momentum 40:17 Writing Duo Workflow 42:35 Jam Versus Record 44:44 Where To Find Mark 45:25 Go To Guitars 50:56 Grandfathers Harmony Restore 57:49 Amp Rigs And Tone Lessons
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