Doug chats with Jesse Lakes, co-founder and CEO of Geniuslink, about the intriguing subject of mobile deep linking and recent changes in Amazon Associate rules. Jesse dives into the technicalities and benefits of mobile deep linking, explaining how it significantly improves conversion rates by directing users to specific products within apps rather than web pages.
Furthermore, the conversation shifts to a discussion on recent updates to Amazon’s operating agreement that now permits affiliate links in emails and social media DMs, provided recipients have opted in. Jesse also highlights the capabilities of Geniuslink in enhancing monetization for creators across different platforms.
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