Building a Lifestyle Podcast Agency: SimplePod Studios & Financial Independence - DS624

I talk with Justin Peters about how his hobby podcast led to co-founding SimplePod Studios with his brother, including their team setup, early clients, pricing and package evolution, and why they focus on high-ROI finance-adjacent creators. We also get into his sabbatical and FI journey, what it takes to produce an episode consistently, keeping the agency as a lifestyle business, and how he sees platforms and video trending.

​Connect with Justin Peters

• SimplePod Studios
• Podcast Playbook
• FI Minded – Financial Independence Without the Extremes
• Doug’s appearance on FI Minded

Contact me. Ask Questions!

• Send me an email here: [email protected]
• Leave a voicemail: (406) 813-0613
• Join My Email list

00:00 Meet Justin Peters

00:57 SimplePod Origin Story

05:49 Sabbatical to Podcasting

17:56 Agency Growth and Niching

31:40 Anatomy of One Episode

34:30 Consistency Over Perfection

39:46 Co-Founder Communication Rules

49:13 Industry Trends